Creative Director
This campaign featured American dancer and teacher Alicia Graf Mack, Nadia Lopez, the founder of Mott Hall Bridges Academy in Brooklyn and tech entrepreneur Kelichi Anyadiegwu.
The connective idea through these creatives was to not only highlight their impressive achievements in the arts, education and e-commerce but more importantly to challenge and rally young black women and girls to form the next generation of trailblazers and a new normal where it isn't "still a thing" that a black woman is a dancer, tech founder, scientist, etc. It just is.
A BTS of this campaign can be found in the digital section of my site.
Writer/Producer
Winner of the 2012 Promax Gold Award for “Dramatic Programming," the first promo “Obsessed: Law and Order” was part of the network launch campaign for CLOO, a channel for True Crime obsessed fans devoted to the crime and mystery genre.
Designed to highlight re-runs of "Law and Order," this spot took an iconic element from the show, the "cha-chung" sound effect, and in a quirky, fun way showed how people are obsessed with the show.
The second spot “Dorm Room” focused on the dynamics between a suspicious roommate and her roomie who may or may not have borrowed something without asking, while the third spot “Used Car” put the spotlight on a hardboiled, overly perceptive car buyer.
Creative Director
In these enlightening and dramatic breast cancer awareness PSAs, black women raise their hand when asked if they feel confident that they won’t get breast cancer. But as part of an October run, which is Breast Cancer Awareness month, BET and BET Her reminded Black women to take preventive measures seriously.
Each of the diverse women are framed simply against a pink screen, the color that represents breast cancer, as they raise their hands and look directly into the camera.
This issue is especially important to the BET audience because Black women are disproportionately affected by breast cancer, the number-one form of cancer among that demographic. The raised-hand spots start as a type of call-and-response but also demonstrate how self-breast exams are performed.
Creative Director
The Real Husbands of Hollywood season 5 presented us with a few messaging challenges: 1) A new start time of Tuesday 9p, 2) Husbands would be followed by the new Gary Owen Show and 3) The return of the entire original cast including Robin Thicke.
It was decided very early on that in order to address all the messaging points we would need to capitalize on the hilarious dynamics these guys create when together. To amp their "funny" to 100 we crammed them for "13 Hours in an Elevator," which allowed them, most importantly, to go off script and improvise.
For the episodics the mandate was to create the complete opposite of your standard episodic SO obviously we went with an animated talking Kevin Hart doll named "Littler Kevin" to host our promos. Makes no sense right? Exactly. Here are two examples from the 10 spots that were created.
Creative Director
Nick Cannon’s Wild ‘N Out Season 20 was the iconic franchises biggest season yet. It was a homecoming for many of today’s biggest and influential comics like Kevin Hart and Katt Williams who all reached new heights of popularity and exposure by appearing on Nick’s stage.
Our campaign put a spotlight on the amazing legendary guests who came back for the historic Wild ‘N Out season 20, as well as the new stars and wild card fan favorites.
Messaging also spoke to the amazing legacy of Wild ‘N Out as a platform for innovative comedic talent and as a stage where people from all worlds have come together.
Creative Director
2021 marks the 45th anniversary of the first national celebration of Black History Month — a history that is rich in creativity, innovation, ingenuity and sacrifice. This year we continue to honor the achievements and contributions Black people have made to society and culture, with a unique concept called True Black Impact.
We partnered with award winning design studio Imaginary Forces. to show how, from everyday objects, entertainment, science, music, to political movements, black impact is universal. #Truth
Creative Director
The BET Awards embraces the essence of black expression at the highest level. In no other place is all of the best, brightest and most beautiful aspects of the black experience celebrated on such a grand stage. It reminds black people to be bold, to be brave, to be glorious, and to remember that BET is the home of all authentic expressions of black creativity, where the impossible becomes cool.
The 2019 BET Black Music Month campaign tied into the 2019 BET Award’s theme of “Impossible Cool” and allowed a few artists who have appeared or were appearing in the 2019 BET Awards to tell their impossible cool come up stories. Artists featured are: A$AP Ferg, Lizzo and JAMESDAVIS.
Creative Director
Go back to 1971 and experience the BET Original “American Soul.” A sweeping, epic series that revealed “The Untold Story of Soul Train” with show creator Don Cornelius’s mission to succeed at the center, and the turbulence and sound of the ‘70s as a backdrop.
Presented here are a few of the teases, the :90 trailer which uses clips to introduce the cast, as well as the out of home key art. The :90 trailer was awarded a 2020 Promax Silver in the category of Clip-Based Dramatic Program Promo.
You can bet your last money if you watch this campaign it’s all gonna be a stone gas honey. As always In parting I wish you Love Peace and SOULLLLLLLLLLLLLLLLLLL!
Creative Director: Roderick Beltran
Art Director: Eric Franklin
Designer: Luis Moya
Season 2 picks up 4 years from where season 1 left off in the year 1975. Soul Train has taken off becoming a national sensation which has brought popularity to its dancers, crew, and leading boss, Don Cornelius.
Season 1 was very much about making dreams a reality while season 2, although flashier, sexier and more glamorous, explores the sacrifice, the fear, and the pressure to maintain it all. With the backing track of David Bowie’s “Fame” the tone of the campaign is raw, honest, sexy, edgy, moody, and psychedelic. Visually stunning and emotionally deep, from start to finish we get into the minds of our characters and open the window to their soul.
All the gorgeous graphically driven “The Pressure” spots won a Promax Gold Award for Multiplatform Program Image. While the standalone “The Pressure” :30 spot won two Promax Silver Awards.
Creative Director
This five part BET Studio Documentary Series documented Rich Paul, CEO and Founder of Klutch Sports (and ahem, Adele’s BF) as he and his team prepared 5 new clients on the road to the 2021 NBA Draft and off-season.
Klutch is more than your typical agency. It is dedicated to preparing athletes for life. We went hard in the paint with the tagline “The game beyond the game,” which informed all our creative from linear, social to OOH. This line perfectly summed up that this show wasn’t about what happens on the court for these young rookies, but rather what happens outside the lines. This line also conveyed the true ethos of Klutch Sports, which is they want to prepare all their clients for real life at the start, during and after their sport careers.
Represented here are are launch spots 1 and 2. For key art please go to the design section of my site.
Creative Director
Hip-Hop is more than just music. It’s a culture. It’s a language and an expression of love, joy, anger, and fear. It’s the way you wear your clothes and the way you walk down the street. It’s the spirit of “now” mixed with lessons of the past and the hope of the future. Hip-Hop is an uncaged energy constantly reintroducing itself through innovation and elevation, and unapologetically demanding you to be original and authentic. Real Hip-Hop cannot be watched. To understand this culture you have to eat it, breathe it and live it.
For the 2018 Hip-Hop Awards campaign this idea of living Hip-Hop informed the campaign. “The Doorway” creative tapped into some of the elements of Hip-Hop like vibe, beat and flow and how they influence and enrich our daily life.
The “Eat. Breathe. Live.” creative highlighted the dedication and passion Hip-Hop creates in the people that love it and ultimately want to be or are part of the game. This series captured that journey from various perspective (street to studio). To accentuate our story we added in type on screen "Eat. Breathe. Live. Hip-Hop" which repeated over and over hitting on editorial cuts.
Creative Director
Engagement is the name of the social media game and this campaign to kick off the first ever BET Social Awards was created from look to language to play in that space.
With custom hashtag language that spoke to relevant social media themes and Black Twitter, these promos literally had funny man/host Michael Blackson calling viewers to attention.
We set out to #OwnSocial and with over 16 million impressions on Facebook, Twitter and Instagram and the show garnering 2.2MM video views across BET's social platforms, need we say this show went viral?
Presented here are the campaign spots and the :30 call to action voting spot.
Creative Director
Every woman needs time with her girls. And by "time" we're talking about going out with them, working them out, and most importantly, keeping them healthy. If you couldn't tell by now the "girls" we are talking about are a woman's breasts.
At its heart this initiative was created to take away the the anxiety associated with performing breast self-exams or going to the doctor, making both natural and painless activities all women should do.
Creative Director
Writer/Producer
These promos were a part of the branding campaign promoting the launch of Cloo, a channel devoted to the crime and mystery genre. Messaging being that if you are addicted to crime and mystery, Cloo understands and is a trusted source for that kind of programming.
The first spot “Dorm Room” focused on the dynamics between a suspicious roommate and her roomie who may or may not have borrowed something without asking while the second spot “Used Car” shines the spotlight on a hardboiled, overly perceptive car buyer.
Creative Director
Creative Director
Funny isn’t the first thing that usually comes to mind when you think of Curtis “50 Cent” Jackson. This was the messaging challenge while conceptualizing the launch campaign of Fiddy’s first ever comedy sketch show.
Through all of Fiddy’s successes the one common denominator is his uncanny knack for “Startin’ Shit.” As the ultimate instigator, it only made sense to do a campaign that let 50 do what he does best. This involved a humorous takeover of the BET Network, including a kidnapping of beloved CEO Debra L. Lee, disrupting business as usual.
By taking this approach, we not only introduced our viewers to the talented cast of 50 Central, but also reintroduced them to 50 as someone who could (surprisingly) bring the comedy.
Writer/Producer
To kick-off the premiere of acquired program NCIS: Los Angeles, USA Network had a "Launch Marathon" covering the show's first 4 seasons.
Included in this string of promos are the :20 tune-in and two examples of the marathon wraps starring Eric Christian Olsen, Daniela Ruah, Chris O'Donnell and LL Cool J.
Director
To celebrate the Fall 2013 arrival of Modern Family on USA Network, the channel teamed up with Vanity Fair to create a first-to-market, six-page insert that ran in the magazine’s 100th Anniversary issue (October 2013).
Illustrated by Robert Risko, one of the most renowned celebrity caricaturists working today, in this spot* you'll get the story of how he created the stunning caricatures of the Modern Family cast.
*Winner of a 2013 Promax Bronze Award for "Behind the Scenes Promotion - Long/Short Form."
Writer/Producer/Director
This promo features Larry the Cable Guy getting Roast advice from "guru" Jeff Foxworthy who'd previously been roasted by Comedy Central. The show drew 4.1 million viewers and a 2.3 18-49 rating, making it the highest rated and most watched program of 2009 in both categories for Comedy Central.
Writer/Producer/Director
Written with Stephen Colbert this was one of four holiday themed spots produced to promote his first ever musical Christmas special which won a 2010 Grammy Award for Best Comedy Album.
