Creative Director/Copywriter

This integrated campaign was part of M&M'S biggest product launch in the company's 75-year history: M&M'S Caramel. Each part (4) of this campaign hit on a 2017 BET Awards touchpoint. Part 1 was a tune-in driver. Part 2 aired in the pre-show "Red Carpet Rundown." Part 3 aired in show. Part 4 aired during the BET Awards "After Party Live Special." The spots also played live on site during the show taping.   

So does M&M'S Caramel Square win the BET Award for "Smoothest Spokescandy?" Hit play and see. 

Creative Director

This pod buster content was produced to feel like short (or Kevin Hart sized) episodes of BET’s original series and fake reality show “The Real Husbands of Hollywood.” 

With the in-theater premiere of Ride Along 2 and season premiere of Real Husbands both in January 2016 it was pitched to studio a plot thread to leverage is now that Kevin and Ice Cube are done filming Ride Along 2, Kevin expects Ice Cube to join his merry band of Real Husbands. To Kevin’s surprise Ice Cube has a very different opinion on the offer. 

Creative Director

This Promax Awards nominated campaign focused on artist's who live and breathe the old school style in their music be it jazz, R&B even all the way to 90's Hip-Hop.

Each talent was a given a short form poetic manifesto to voice over which was then matched over a classic style visual indicative of the feelings expressed by them.

Singers featured were Adrian Marcel, Antonique Smith, H.E.R. (Gabi Wilson) and Stacy Barthe.

Sponsors included Budweiser, U.S. Air Force, Nivea and Toyota.

Creative Director

What better way to find out more about John Shaft II than through the lens of his “family.” In this concept BET shot the cast individually, getting each to answer the question “Who is John Shaft?”

Intercut with John Shaft’s own answers (and with supporting film footage) we quickly discover that each cast member has a very unique point of view on John that doesn’t exactly match with what John Shaft thinks.

Creative Director

Created in partnership with ViacomCBS Velocity, ViacomCBS's internal integrated and creative content team, these four spots promoting the return of SpongeBob to the big screen, appeared across Viacom's portfolio of networks. 

Spots were assigned to air on networks that aligned with the specific editorial in order to maximize studio reach to targeted demographics. 

Creative Director

Aside from the :30 tune-in, these vignettes appeared during a marathon stunt for The Real Husbands of Hollywood as part of a promotion for the film "Get Hard." They feature Kevin Hart engaging in a "Hart to Hart" interview with his prison expert character from the movie “Darnell."

Kevin, to his embarrassment, quickly learns that Darnell is not the thug he has made himself out to be.

Creative Director

Creative Director

Creative Director

This special look at “Respect” aired in prime three days out from the film’s theatrical release. Intercut with movie footage it features Academy Award winning actress Jennifer Hudson who speaks to what it was like to portray Aretha Franklin and how she felt when “The Queen of Soul” told her she had to take on the role.

Writer/Producer

USA Network teamed up with Toyota to be the exclusive sponsor of Royal Pains' season 5 premiere episode.

This PromaxBDA nominated hot spot of the day highlighted the partnership and drove fans to a Royal Pains webisode series called "Evan's Campaign Chronicles," which complimented the on-air storyline centering around Evan R. Lawson's journey to win a seat on the Hamptons Village Council. 

Creative Director

The stars of “Girls Trip” Regina Hall, Queen Latifah, Jada Pinkett Smith, and Tiffany Haddish went on another “Girls Trip.” This time to the BET Awards where they presented a Lifetime Achievement Award to their teen idols New Edition.

In this candid and fun integration the ladies spilled the tea on what they were wearing on the red carpet and even their favorite New Edition members.  

Writer/Producer/Director

What was the best way to highlight McDonalds new product launch of the Angus Third Pounder during National Hamburger Month in May? With puppets of course! 

Writer/Producer/Director

This co-branded spot tied the story of a young woman's love of great form, function and beauty to the Moen STo faucet, which by its unique design epitomizes all those qualities. 

Writer/Producer/Director

To highlight the launch of KFC's $2.99 "Real Deal" lunch meals, this spot celebrated the story of a "real" absolutely ridiculous everyday hero who went way above and beyond the call of duty to help a person in distress. 

Creative Director

The stressful world of a successful news anchor and a galaxy far, far away don't scream synergy but there are themes that cross over between "Being Mary Jane" and Star Wars: The Force Awakens. For example both universes feature a powerful, strong female lead on a journey of discovery.

As featured, Gabrielle Union spoke candidly about this and other intersecting themes as well as her love for the Star Wars mythology. 

Writer/Producer

This promo sponsored by Purina Pro Plan helped the 2013 Westminister Kennel Club Dog Show fetch the best Tuesday night performance on USA Network since 2008 with +32% P18-49 and +21% P25-54 over 2012's Tuesday night coverage, and up double-digits with all key adult and women demos. 

Creative Director

Writer/Producer/Director

This USA co-branded promo was created to highlight Purina's support for animal welfare organizations like the North Shore Animal League and the importance of pet adoption. 

Writer/Producer

USA's Character Backstory franchise takes viewers inside the stories behind the world's most memorable and beloved advertising icons.

This spot showed viewers how a little white duck with little to say, but a lot of personality, transformed Aflac Insurance into an international powerhouse. 

Writer/Producer/Director

As you'll see, quality family time killers like mobile devices, computers and yes, even sibling rivalry don't stand a chance against the deliciousness of S'mores. 

Writer/Producer/Director

Think TLC's "A Baby Story" but with sandwiches! 

Writer/Producer

Geico's Maxwell the Pig is an iconic piece of work so of course it made sense he'd be featured in a USA Character Gallery. "Boots and pants and boots and pants and boots and pants..." 

Writer/Producer/Director