Creative Director
BET+ is an online streaming service from BET Networks, launched as a joint venture with Tyler Perry Studios.
As one of the largest online subscription video-on-demand services, currently with 1.9 million subscribers, focused on the black audience and lovers of Black culture, BET+ features more than 1,000 hours of premium content including new, exclusive programming, iconic TV series, movie favorites, as well as documentaries and specials from BET Networks.
Want a taste of what it’s like to stream Black culture anytime, anywhere? Take a look at the brand sizzle reel. If you want to see what’s stirring in the pot for the the rest of 2021 into 2022 then check out the BET+ Originals trailer.
Creative Director
Creative Director
The BET+ Original Series “Average Joe” follows Joe Washington, an everyman plumber from Pittsburgh who has discovered his recently deceased dad stole ten million dollars from the Russian Mob. Now that mob thinks Joe knows where the money is, Joe must uncover the truth as to the depths of his father’s criminal involvement and find the millions to help save his family and friends.
“Average Joe” was unlike any other to ever stream on BET+ and our marketing had to represent that uniqueness as well as communicate the unexpected notion that the star of the show Deon Cole, was not the comedic Deon Cole from beloved shows like Blackish we’ve all come to expect, but rather a dark and dramatic Deon Cole that has rarely ever been experienced on screen.
Through all the phases of our campaign we set out to highlight our main characters, tease the dark true to life story, spark interest in the money search and get to the core of who Joe Washington, our Average Joe was.
We also wanted to answer the questions: 1) What happens when ordinary people are thrown into a life-or-death situation? 2) How far would they go to protect themselves and loved ones?
Creative Director
One of the original programs found on the BET streaming service BET+, American Gangster: Trap Queens is a docuseries that profiles some of the most infamous African American female crime figures.
Currently, it is the #1 unscripted title on BET+
- Ranks as the 2nd most watched Original title and the 5th most watched tv series on BET+
- All episodes were viewed at an 85% or higher completion rate
Represented here are the trailers for season 1 and season 2 and key art.
Creative Director/Copywriter
Think "The Righteous Gemstones" meets a Baptist Church. This film was hilarious so the trailer had to match the funny. Please, if you see anything on this page, watch the creator's reaction video to seeing the trailer for the first time. It's great!
Creative Director
Over the course of four episodes the BET+ original series Dark Money introduces us to the Mensahs, a fictional working-class family from North London. Their youngest son Isaac, has recently finished filming a major Hollywood movie role – but the family’s world is shattered when Isaac reveals he was abused while in America by a renowned filmmaker. Although guilt-ridden, the family decides to accept a substantial pay-off to keep silent, believing the money will help start a new life and enable them to heal. They are wrong. Damage runs deep, and the price of taking the money may be too high.
Creative Director
Boo!
Creative Director
Creative Director
Creative Director
Creative Director
