RODERICK A. BELTRAN
Creative Director | Brand Strategist
RODERICK, IN BRIEF.
Currently, an award winning Creative Director at Paramount Global, Roderick oversees VH1 and BET Networks (America’s number one provider of quality entertainment for the African American audience) brand creative and branded content executions, while managing teams of writers, producers and designers, creating breakthrough content on BET and VH1 cable television, the BET+ streaming platform, and for out of home (Art & Design) covering scripted series, movies and factual.
Creating innovative content that engages, makes an impact and most importantly, entertains is what drives him.
He is also Filipino and knows a lot about Star Trek, which comes in handy about as often as one would imagine.
He rarely refers to himself in the third person in person.
CLIENTS
Coca-Cola, Toyota, Budweiser, Ford, Walt Disney Pictures, Paramount Studios, Universal Pictures, Warner Bros. Pictures, New Line Cinema, Nissan, Moen, KFC, Popeyes, Purina, Aflac, Hershey's, Dominos, Geico, M&M'S, United States Air Force, Nivea, #SeeHer, Great Nations Eat, Cricket Wireless, T-Mobile, eHarmony, Sony Pictures, BlackPeopleMeet, Angie's List, MLB Network, Viacom, Lexus, Marvel Entertainment, Focus Features, Legal Defense Fund, Tostitos, Ashley Furniture HomeStore, The Recording Academy, McDonalds
WORK
Paramount Global, Creative Director (2013 - present)
NBC Universal Media, Senior Writer/Producer On-Air Brand Creative (2010 - 2013)
Comedy Central, Writer/Producer On-Air Creative (2002 - 2010)
G4 Media, Producer (2001 - 2002)
AWARDS & CREDITS
2023 Clio Entertainment Shortlist
2021 Promax Gold Award (Public Service Announcement Promo)
2021 Promax Gold Award (Multiplatform Program Image)
2021 Promax Silver Award (Program Design Promo)
2021 Promax Silver Award (In-House Program Promo - Design)
2020 Promax Silver Award (Clip-Based Dramatic Program Promo)
2017 Promax Gold Award (Seasonal or Special Event Program Campaign)
2017 Promax Silver Award (Comedy Campaign)
2017 Promax Bronze Award (PSA Campaign)
2014 Promax Bronze Award (Behind the Scenes Promotion Long/Short Form)
2013 NBCUniversal GEM Performance Award
2012 Promax Gold Award (Dramatic Programming)
2011 NBC Ovation Employee Choice Award
Sound Editor for the IMAX Film Michael Jordan to the Max (2000)
Editorial Researcher for The Complete Idiots Guide to Making Home Video book (1999)
Authored a Star Trek: Deep Space Nine teleplay optioned by Paramount Pictures (1997)