Creative Director
This campaign featured American dancer and teacher Alicia Graf Mack, Nadia Lopez, the founder of Mott Hall Bridges Academy in Brooklyn and tech entrepreneur Kelichi Anyadiegwu.
The connective idea through these creatives was to not only highlight their impressive achievements in the arts, education and e-commerce but more importantly to challenge and rally young black women and girls to form the next generation of trailblazers and a new normal where it isn't "still a thing" that a black woman is a dancer, tech founder, scientist, etc. It just is.
A BTS of this campaign can be found in the digital section of my site.
Writer/Producer
Winner of the 2012 Promax Gold Award for “Dramatic Programming," the first promo “Obsessed: Law and Order” was part of the network launch campaign for CLOO, a channel for True Crime obsessed fans devoted to the crime and mystery genre.
Designed to highlight re-runs of "Law and Order," this spot took an iconic element from the show, the "cha-chung" sound effect, and in a quirky, fun way showed how people are obsessed with the show.
The second spot “Dorm Room” focused on the dynamics between a suspicious roommate and her roomie who may or may not have borrowed something without asking, while the third spot “Used Car” put the spotlight on a hardboiled, overly perceptive car buyer.
Creative Director
2021 marked the 45th anniversary of the first national celebration of Black History Month, a history rich in creativity, innovation, ingenuity and sacrifice. That year we honored the achievements and contributions Black people have made to society and culture with a unique concept called True Black Impact.
We partnered with award winning design studio Imaginary Forces. to show how, from everyday objects, entertainment, science, music, to political movements, black impact is universal. #Truth
Creative Director
In these enlightening and dramatic breast cancer awareness PSAs, black women raise their hand when asked if they feel confident that they won’t get breast cancer. But as part of an October run, which is Breast Cancer Awareness month, BET and BET Her reminded Black women to take preventive measures seriously.
Each of the diverse women are framed simply against a pink screen, the color that represents breast cancer, as they raise their hands and look directly into the camera.
This issue is especially important to the BET audience because Black women are disproportionately affected by breast cancer, the number-one form of cancer among that demographic. The raised-hand spots start as a type of call-and-response but also demonstrate how self-breast exams are performed.
Creative Development & Copywriting
Creative Director
Hip-Hop is more than just music. It’s a culture. It’s a language and an expression of love, joy, anger, and fear. It’s the way you wear your clothes and the way you walk down the street. It’s the spirit of “now” mixed with lessons of the past and the hope of the future. Hip-Hop is an uncaged energy constantly reintroducing itself through innovation and elevation, and unapologetically demanding you to be original and authentic. Real Hip-Hop cannot be watched. To understand this culture you have to eat it, breathe it and live it.
For the 2018 Hip-Hop Awards campaign this idea of living Hip-Hop informed the campaign. “The Doorway” creative tapped into some of the elements of Hip-Hop like vibe, beat and flow and how they influence and enrich our daily life.
The “Eat. Breathe. Live.” creative highlighted the dedication and passion Hip-Hop creates in the people that love it and ultimately want to be or are part of the game. This series captured that journey from various perspective (street to studio). To accentuate our story we added in type on screen "Eat. Breathe. Live. Hip-Hop" which repeated over and over hitting on editorial cuts.
Creative Director
Every woman needs time with her girls. And by "time" we're talking about going out with them, working them out, and most importantly, keeping them healthy. If you couldn't tell by now the "girls" we are talking about are a woman's breasts.
At its heart this initiative was created to take away the the anxiety associated with performing breast self-exams or going to the doctor, making both natural and painless activities all women should do.
Creative Director
The BET Awards embraces the essence of black expression at the highest level. In no other place is all of the best, brightest and most beautiful aspects of the black experience celebrated on such a grand stage. It reminds black people to be bold, to be brave, to be glorious, and to remember that BET is the home of all authentic expressions of black creativity, where the impossible becomes cool.
The 2019 BET Black Music Month campaign tied into the 2019 BET Award’s theme of “Impossible Cool” and allowed a few artists who have appeared or were appearing in the 2019 BET Awards to tell their impossible cool come up stories. Artists featured are: A$AP Ferg, Lizzo and JAMESDAVIS.
